Typography is the visual component of a written word. Typography is important because the better typography you have the more people will be interested in the material. People, these days, actually judge a book by the cover, so if you have eye catching typography, then people will be more likely to buy the book. Also, good typography reinforces the meaning of the text. The quote, "Each font has a personality and purpose" means that each font is created to be used in a certain place. If used wrongly, the font can ruin the meaning of the text. For example, if goofy font is used for a hospital, it will feel like the hospital is goofy and not serious. To avoid that, there are 5 different types of fonts:
Typeface ComparisonIn this assignment, I was suppose to explore the 5 different fonts and chose one font for each font type. So, I made a title of the type of font and below the font name. Then, I wrote "Who are you?" in that font. Word PortraitsIn this assignment, I was suppose to explore each font's "personality" and chose 10 fonts. For each font, I was suppose to write the vibe the font was giving and what the font wasn't giving. I wrote the wrong vibe of the font on the left, and on the right I wrote the vibe the font was giving. I also wrote the font name above the two words and chose 10 different fonts.
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